Are creators missing out on Facebook’s potential? While the social network may no longer be the top choice for younger users, Facebook is revamping its monetization approach with a new, centralized Facebook Content Monetization hub. This update consolidates its monetization programs, making it easier for creators to earn from Reels, longer videos, photos, and text posts. The simplified system could attract more creators by streamlining the three main monetization opportunities: in-stream ads, Ads on Reels, and performance bonuses.
Facebook Reports $2 Billion in Payouts to Content Creators This Year
According to Meta, creators have collectively earned over $2 billion on Facebook this year, with payouts for Reels and other short videos seeing an 80% increase. Since introducing monetization in 2017, Facebook has paid over 4 million creators.
Facebook’s creator earnings continue to lag behind YouTube, which has paid out $70 billion to creators over the past three years through its partner program. While additional revenue streams are always beneficial, some of Meta’s monetization efforts, such as its performance bonus programs, have been inconsistent. When Reels first launched, creators were able to earn thousands of dollars per month by hitting view targets, but those payouts have since declined. As Meta shifts focus to Threads, financial incentives are being offered to creators for posting on the platform. For now, Facebook’s bonus program remains limited to an invite-only system.
This week, Facebook plans to invite 1 million creators already monetizing on the platform to join the beta for its new Content Monetization hub. Starting next year, creators will be able to access the program through open enrollment.