The ancient Colosseum in Rome, once the stage for fierce battles between gladiators and wild animals, is now at the center of a modern-day conflict over its use as a tourist attraction.
Airbnb and the Colosseum Archaeological Park have partnered in a $1.5 million deal to offer 16 lucky tourists a chance to “unleash their inner gladiator” as part of a promotional tie-in with Ridley Scott’s upcoming film Gladiator II. Participants will compete in a “mock battle” in full gladiatorial attire in May 2025, with sign-ups beginning November 27, 2024. While the experience is free, participants must cover their travel and accommodation costs.
The Airbnb advertisement boasts of an immersive gladiatorial experience, promising the thrill of donning armor, feeling the sand of the arena, and hearing the echoes of ancient battles. However, the promotion has sparked backlash from cultural and political leaders in Rome, who see it as an affront to the Colosseum’s historical significance.
Massimiliano Smeriglio, Rome’s councilor for culture, has called on Airbnb to cancel the event while retaining the funding, arguing that the promotion demeans the world-renowned UNESCO heritage site. Erica Battaglia, president of Rome’s Culture Commission, echoed this sentiment, warning against transforming the Colosseum into an exclusive playground for tourists. “We are not Disneyland; we are in Rome,” said Enzo Foschi, a politician from the Democratic Party, adding that the deal undermines efforts to combat overtourism in Italian cities.
The Colosseum Archaeological Park has defended the initiative, stating that the event will occur outside regular operating hours and aims to combine conservation, education, and innovation. The $1.5 million will fund restoration efforts at the site, and the activities are reportedly based on rigorous historical research.
Support for the collaboration comes from the Italian government, with members of Prime Minister Giorgia Meloni’s party praising the partnership for its scientific and cultural merits. Federico Mollicone, head of the Lower House’s Culture Commission, described the event as an innovative way to showcase Rome’s cultural heritage through public-private collaboration.
The controversy highlights Rome’s ongoing struggle to balance its booming tourism industry with preserving its cultural landmarks. Similar concerns have been raised about other iconic sites like the Trevi Fountain, which is undergoing renovations and may soon restrict tourist access. As Rome prepares to host millions of visitors for the 2025 Holy Jubilee, the debate underscores the tension between cultural preservation and the demands of global tourism.
