It is raining pyjamas, check out your favourites celebrities in pyjamas

By Oladeji Olabisi
4 Min Read

It’s now a cultural staple to see families posing in matching family Christmas pajamas for holiday photos. While singles joke, “God, when?” and tease married couples for flaunting relationships, this cozy tradition has deeper roots. But how did it all begin? Let’s dive into the history of this festive phenomenon.


The Rise of Sleepwear: From Nightgowns to Coordinated Comfort

Before the 20th century, sleepwear like nightgowns or robes was strictly private. People didn’t flaunt bedtime attire—it stayed hidden behind closed doors. But as lifestyles evolved, so did fashion. By the mid-1900s, loose, comfortable pyjamas entered the market, replacing stiff nightwear.

Christmas, meanwhile, transformed into a family-centric holiday. With more emphasis on togetherness, matching family Christmas pajamas emerged as a playful way to bond. The trend aligned with the era’s growing focus on comfort and creating photo-worthy memories.

Social Media’s Role in Popularizing Matching Pajamas

Social media turbocharged this tradition. Celebrities like The Kardashians and influencers began sharing snaps of their coordinated Christmas sleepwear, turning it into a viral sensation. Brands like Hanna Andersson capitalized, launching festive designs from snowflakes to reindeer prints.

What started as private loungewear became a public symbol of holiday cheer. By 2010, platforms like Instagram and Pinterest overflowed with families flaunting matching family Christmas pajamas, blending coziness with Instagrammable aesthetics.

Why This Trend Endures: Memories, Comfort & Fun

Last year’s holiday season was huge, but 2023 is even bigger. Families now treat matching pajamas as a non-negotiable tradition. They’re no longer just sleepwear—they’re memory-makers. Imagine kids giggling in Santa-themed sets or couples sipping cocoa in plaid PJs. These outfits say, “Christmas is about bonding, warmth, and joy.”

As one parent shared on Parents Magazine, “Our matching PJs are like a uniform for love. We’re comfy, connected, and camera-ready!”

Let’s play a fun game check out the following pictures and identify those you see.

1.

 

 

 

Egungun of Lagos and His family
Egungun of Lagos and His family

 

2.

Chomzy

 

3.

Mo Salah

 

4.

Taiwo Awoniyi

 

5

The ateres

 

6

Dakore Egbuson Akande

7.

Ebuka

 

8.

Sharon Ooja
9.

Simi&Adekunle gold
10.

The Obama’s
11.

Ronaldo and family
12.

Bella Shmurda
13.

Apostle Arome
14.

The Adedimeji’s
15.

The Edunjobi’s
16.

Victor Thompson
17.

Okobi Peterson

 

The Future of Festive Sleepwear

Today, matching family Christmas pajamas symbolize more than trends—they’re heirlooms. Families reuse them yearly, stitching nostalgia into every thread. And with brands offering eco-friendly options like organic cotton, the tradition is here to stay.

So whether you’re single asking, “God, when?” or a parent planning the perfect photo, remember: these pajamas aren’t just fabric. They’re a celebration of togetherness in the most delightfully cozy way.

 

This few celebrities admist others took to the streets of Instragram and Twitter to celebrate the seasons. How many celebrities were you able to identify.

What do you think about the matching pyjamas culture?

While some agree that the tradition is cute and somehow almost expected in most household. Others find it rather intimidating and talks about “Wetin singles go do like this”. Well I hope the history of pyjamas enlightens you to make tradition also with those you love and hold dear.

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